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Young Williams Animal Center
Director of Client Services
5,675 adoptions in 2016 • 2 locations • 1 mission
Graphics • Branding • Public relations
Lend a helping paw
Being the animal lovers we are at Moxley Carmichael, we were delighted to add Young-Williams Animal Center to our client list in 2009. We assist with public relations, branding, social media, community outreach and media relations.
A “brand” new day
In 2013, we redesigned the Young-Williams Animal Center brand to make better use of its great-looking, well-recognized logo and convey the energy and importance of the center’s mission. Our staff clearly bought in – several of us have adopted furry friends over the years.
Can’t say no to that face
Who can resist puppy dog eyes or a pretty kitty? We updated the brand to better showcase adoptable pets. It now features photos, names and adoption dates of pets to create a personal connection and highlight the variety of breeds and personalities of loving animals waiting for a home.
In the spotlight
What’s better than a picture of a pet? A video! We helped secure regularly scheduled segments on each of the local ABC, NBC and CBS affiliates to feature adoptable animals. These popular segments add a special, personal touch that inspires viewers to consider pet adoption.