Lauren Miller, who joined Moxley Carmichael in 2007, provides exceptional service to the firm’s regional and national clients. During her tenure, Lauren has built relationships with the media, key community leaders and partners across East Tennessee. Lauren leverages those relationships, her expertise in the industry and passion for the community to deliver effective communications activities for her clients.
In addition to providing counsel and strategic planning for long-term goals, Lauren implements communications strategies and oversees day-to-day media relations and public relations activities for such clients as Pilot Flying J, Covenant Health, Summit Medical Group and Cherokee Distributing Company, among others.
She provides clients with consistent, positive media exposure for events, campaigns and company branding in general. Beyond generating valuable media coverage, Lauren supports clients through strategic planning, writing, research, media buying, social media support, crisis communication and event planning.
Lauren serves as an extension of each client, immersing herself in the company as part of the team, whether headquartered down the street or halfway across the country. She has worked on nationwide campaigns, including the U.S. Cellular Calling All Communities program and the PetSafe Bark for Your Park contest. She supports client-sponsored events, such as the Covenant Health Knoxville Marathon and Gastrointestinal Associates Free Screening Colonoscopy Day. Lauren has been instrumental in successfully launching new initiatives for clients, announcing new Pilot Flying J locations across North America, developing a new website for Cherokee Distributing Company and helping to open the first Knoxville-based Chuy’s and Babalu Tacos & Tapas restaurants. She also is experienced in working with nonprofits, including YWCA Knoxville and Boys & Girls Clubs of the Tennessee Valley.
Lauren earned a degree in public relations from the University of Florida in 2007. She serves as a United Way of Greater Knoxville Young Leader and as a member of the Public Relations Society of America (PRSA) and East Tennessee Economic Council (ETEC). She previously has served on the YWCA Knoxville board of directors, Introduction Knoxville committee, Young Professionals of Knoxville executive committee, Marathon Advisory Council for the Covenant Health Knoxville Marathon and Dogwood After Dark planning committee and also as a tnAchieves team leader and student mentor.
She is an Oak Ridge, Tennessee, native and resides in Knoxville with her husband, John, and two dogs, Chloe and Pez, both adopted from Young-Williams Animal Center.