Lauren Miller, who joined Moxley Carmichael in 2007, is responsible for strategy, vision and leadership of the firm’s public relations services, including delivery of creative ideas, excellent service and bottom-line impacting results to clients. She provides exceptional service to the firm’s regional and national clients. During her tenure, Lauren has built relationships with the media, key community leaders and partners across East Tennessee. Lauren leverages those relationships, her expertise in the industry and passion for the community to deliver effective communications activities for her clients.
In addition to providing counsel and strategic planning for long-term goals, Lauren implements communications strategies and oversees day-to-day media relations and public relations activities for such clients as Pilot Flying J, Covenant Health, Summit Medical Group, Cherokee Distributing Company and the Tennessee Theatre, among others. She provides clients with consistent, positive media exposure for events, campaigns and company branding in general. Beyond generating valuable media coverage, Lauren supports clients through strategic planning, writing, research, media buying, social media support, crisis communication and event planning.
Lauren serves as an extension of each client, immersing herself in the company as part of the team, whether headquartered down the street or halfway across the country. Miller has led the planning and promotion of signature events, such as the Covenant Health Knoxville Marathon, Pilot Celebrity Pumpers, Free Flu Shot Saturday supported by Summit Medical Group, Big Ears Festival, the Tennessee Theatre’s 90th Birthday, Young-Williams Animal Center’s Mardi Growl and Furry Fall Festival and the PetSafe Bark for Your Park contest. She was instrumental in the nationwide U.S. Cellular Calling All Communities and Calling All Teachers programs, which provided millions of dollars to schools and educators in Tennessee, including Knoxville, and helped to open the first East Tennessee-based Chuy’s, Babalu Tapas & Tacos and Dave & Buster’s restaurants. She also is experienced in working with nonprofits, including Boys & Girls Clubs of the Tennessee Valley and YWCA Knoxville & the Tennessee Valley.
Lauren earned a degree in public relations from the University of Florida in 2007. She is a graduate of the Leadership Knoxville Class of 2019 and also earned recognition in 2017 as a “40 Under 40” honoree by the News Sentinel’s knox.biz. She serves as a United Way of Greater Knoxville Young Leader and as a member of the Public Relations Society of America (PRSA) and East Tennessee Economic Council (ETEC). She previously has served on the YWCA Knoxville & the Tennessee Valley board of directors, Introduction Knoxville committee, Young Professionals of Knoxville executive committee and Marathon Advisory Council for the Covenant Health Knoxville Marathon. She also volunteered as a tnAchieves team leader and student mentor.
She is an Oak Ridge, Tennessee, native and resides in Knoxville with her husband, John; their daughter, Ellie; and a rescue dog named Chloe.