SMARTPHONES HELP KEEP EYE ON SKY DURING SEVERE WEATHER


FOR IMMEDIATE RELEASE
January 24, 2013

For more information, contact:
Lauren Christ, Public Relations Counsel
865-599-4050
lchrist@moxleycarmichael.com
Kelly Harfoot, U.S. Cellular
773.355.3697
kelly.harfoot@uscellular.com

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Best ways to plan for severe weather using your smartphone

When the skies threaten, people turn to their wireless device for weather updates. An Online Publishers Association report indicates that 47 percent of smartphone owners regularly use it to check the weather.

“Your mobile phone helps make life simpler and easier,” said Jack Brundige, director of sales for U.S. Cellular in Tennessee. “During severe weather, smartphones give you quick access to a host of apps, websites and emergency information that can help keep you and your family safe and connected.”

U.S. Cellular customers with select mobile devices, such as the 4G LTE Samsung Galaxy S® III and Motorola ELECTRIFYTM M, receive Wireless Emergency Alerts (WEA) – also called the Commercial Mobile Alert System (CMAS) – which was created by the Federal Communications Commission (FCC) and the Federal Emergency Management Agency (FEMA).

“Wireless Emergency Alerts provide customers with access to the most up-to-date emergency information at their fingertips,” Brundige said. “The free alerts are another way customers can stay connected while on-the-go.”

U.S. Cellular recommends the following tips and free apps to prepare you for severe weather:

Have important numbers handy and back them up: With U.S. Cellular’s free My Contacts Backup application, customers can safely store valuable contact information online for easy retrieval, even if the phone is lost or damaged beyond repair.

Break through with texting: If phone service is impacted by a high volume of calls during a storm, try sending a text message. Text messages take up less bandwidth on the network than calls and may work when phone service is intermittent.

Stay up to date with breaking news: There are many free apps available through Google Play – such as The Weather Channel, WeatherBug, MyRadar, GO Weather and AccuWeather for Android – that can provide you with the tools you need to stay on top of severe weather.

Store “ICE” (In Case of Emergency) contacts in your phone: Simply program “ICE” in front of a person’s name or title, such as “ICE Mom” or “ICE Dave,” to help first responders quickly contact these important people. Make sure the ICE contact knows about any medical conditions that could affect emergency treatment for an individual, such as allergies or current medication.

Stay charged up: Phones should be kept charged so that customers have sufficient battery life when they need it. If driving, keep a car charger with you to re-charge while on-the-go. If a battery starts to run out, U.S. Cellular customers can switch out a dead or dying battery for free at any U.S. Cellular store through the company’s Battery Swap program.

4G LTE service is provided through King Street Wireless, a partner of U.S. Cellular. LTE is a trademark of ETSI.

About U.S. Cellular

U.S. Cellular rewards its customers with unmatched benefits and industry-leading innovations designed to elevate the customer experience. The Chicago-based carrier has a strong line-up of cutting-edge devices that are all backed by its high-speed nationwide network that has the highest call quality of any national carrier. Currently, 58 percent of customers have access to 4G LTE speeds and 87 percent will have access by the end of 2013. U.S. Cellular was named a J.D. Power and Associates Customer Service Champion in 2012 for the second year in a row. To learn more about U.S. Cellular, visit one of its retail stores or uscellular.com. To get the latest news, promos and videos, connect with U.S. Cellular on Facebook.com/uscellular, Twitter.com/uscellular and YouTube.com/uscellularcorp.