Pilot Convenience Stores joins with Shell to offer fuel, more loyalty program options in East Tennessee


Pilot Corporation will begin offering Shell gasoline at 29 Knoxville-area Pilot Convenience Stores starting in August. The new affiliation also will allow Pilot guests to participate in the Fuel Rewards® and grocery rewards programs.

Pilot will maintain ownership and management of all convenience store locations, and all stores will be updated with the new Pilot branding and logo. Pilot team members will continue to serve customers in the stores. The locations will sell grades of Shell-branded unleaded gasoline, and the fuel islands will be branded with the Shell logo.

Pilot Corporation will begin offering Shell gasoline at 29 Knoxville-area Pilot Convenience Stores.

Pilot Corporation will begin offering Shell gasoline at 29 Knoxville-area Pilot Convenience Stores.

“Shell is known for its high-quality products and service, and those are the same values we pride ourselves on at Pilot,” said Pilot Flying J President Ken Parent. “This affiliation allows us to extend Shell products to our guests and team members at their neighborhood stores. They will also be able to participate in the Fuel Rewards and grocery rewards programs. We’re excited to begin our work together.”

All Pilot Convenience Store locations will continue to accept Pilot Fleet Cards, and Pilot MyRewards cards will continue to be used for in-store retail promotions. The other nine Pilot Convenience Stores will continue to sell Pilot-branded fuel.

“We’re proud to bring these benefits to our guests,” Parent said. “Pilot is committed to the communities where our team members and customers live and work, and we are proud to support the region through our stores. Our convenience stores also are being updated with the new Pilot branding and logo. While the fuel pumps may be changing and our convenience stores are being rebranded, our ties to East Tennessee are firm.

“We look forward to seeing everyone at your neighborhood Pilot.”

For more information about the Fuel Rewards® program, visit www.fuelrewards.com and for more information about grocery rewards, visit www.shell.us/waystosave. To learn more about Pilot’s MyRewards loyalty program, go to https://www.pilotflyingj.com/rewards/.

Media contacts:
Anne LeZotte, Communications Manager
Office: 865-474-3028
Email: anne.lezotte[email protected]

Lauren Miller, Moxley Carmichael
Office: 865-544-0088
Email: [email protected]

About Pilot Corporation

Headquartered in Knoxville, Tennessee, Pilot Corporation operates 38 convenience stores in East Tennessee, employing more than 400 local team members. Pilot has served East Tennessee for more than 55 years and is proud to support many community nonprofits and other organizations across the region.

About Shell Oil Company

Shell Oil Company is an affiliate of the Royal Dutch Shell plc, a global group of energy and petrochemical companies with operations in more than 70 countries. In the U.S., Shell operates in 50 states and employs more than 20,000 people working to help tackle the challenges of the new energy future.

About Shell Oil Products US

Shell is a leader in the refining, transportation and marketing of fuels, and has a network of approximately 6,100 branded gasoline stations in the Western United States. Shell Oil Company is a 50 percent owner of Motiva Enterprises LLC, along with Saudi Refining, Inc. Motiva Enterprises LLC refines and markets branded products through more than 8,300 Shell-branded stations in the Eastern and Southern United States.