PILOT CAMPAIGN RAISES $42,500 FOR THE SALVATION ARMY
FOR IMMEDIATE RELEASE
Feb. 13, 2013
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Contact: Lauren Christ
Pilot presented a $42,500 donation to The Salvation Army on Feb. 13 at the Pilot Food Mart on Merchants Drive. The money was raised through the support and donations of Knoxville customers during the annual Red Kettle Campaign.
With all proceeds benefitting The Salvation Army, paper red kettles were sold for $1 each to customers in all Knoxville-area Pilot Food Mart locations during the 2012 holiday season. The program raised a total of $42,500.
“Giving back to our community remains an integral part of our business strategy,” said Dan Fleming, vice president of operations for Pilot. “We appreciate the work The Salvation Army does here in the greater Knoxville area and are proud to continue our partnership to raise funds for the organization. It’s the generosity of our customers that makes this donation possible, and we’re so grateful to the community for stepping up to help their neighbors in need.”
This year’s sale of paper red kettles at Pilot stores, a major fundraiser for the charity, resulted in a significant increase over last year’s $35,000 total.
Pilot’s efforts helped The Salvation Army’s Knoxville-area command raise a total of more than $650,000 through the holiday Red Kettle Campaign – an 11 percent increase over the previous year.
“The number of families in our community who are in need of help grows every day,” said Jonathan Haskell, director of development for The Salvation Army. “With the help of Pilot and the incredible generosity of the people of East Tennessee, we will be able to help thousands more families and individuals in 2013.”
Headquartered in Knoxville, Tenn., Pilot operates 40 convenience stores in Tennessee. For more information about Pilot, visit www.pilotflyingj.com.
About The Salvation Army
The Salvation Army, an evangelical part of the universal Christian church established in London in 1865, has been supporting those in need in His name without discrimination for more than 130 years in the United States. Nearly 30 million Americans receive assistance from The Salvation Army each year through a broad array of social services that range from providing food for the hungry, relief for disaster victims, assistance for the disabled, outreach to the elderly and ill, clothing and shelter to the homeless and opportunities for underprivileged children. 82 cents of every dollar The Salvation Army spends is used to support those services in 5,000 communities nationwide. For more information, go to www.salvationarmyusa.org.