Knoxville Civic Auditorium and Coliseum Work
Director of Client Services
Senior Web Developer
Entertaining East Tennessee since 1961
Website development • Social Media • E-newsletter
When SMG Knoxville took over operations of the Knoxville Civic Auditorium and Coliseum, the company hired us to develop a professional-looking site to promote upcoming events and allow for easy ticket purchases; a page to provide promoters with need-to-know information; and a page for the Knoxville Ice Bears for cross-promotion.
The new website launched to rave reviews. Event promoters and the public say they appreciate the site structure that makes performances easy to find and compelling; simplifies ticket purchasing; and provides event promoters with pertinent information and easy access to all necessary forms.
In addition to creating a website, we helped launch a regular newsletter to communicate about upcoming shows and events and made recommendations to improve social media engagement.
The results are impressive. Social media engagement has already grown by nearly 170 percent, and event bookings are up by an astounding 50 percent.