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Case Study: UT Extension, University of Tennessee, Knoxville, TN
The Challenge
INFLUENCING TARGET AUDIENCES
UT Extension wanted to positively influence healthy behaviors of resource-limited Tennessee families. We first had to understand the issues and audiences, then identify the best platforms to deliver with optimum impact.
The opportunity
Promoting healthy behaviors
Through focus groups, we gained understanding of how families approached healthy eating, food shopping and active lifestyles. With campaign development and implementation, videos and web design, we helped the client streamline educational resources and produce impactful campaigns.
Services Provided
0
focus groups
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food preparation videos
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billboards
Food for thought
We set up focus groups across Tennessee with attendees who cared for school-aged children. The insight about healthy eating, food shopping, active lifestyles and communications preferences allowed us to develop a campaign to educate and influence around these themes. Through posters, billboards, social media and online banners, the campaign launched statewide in three phases.
Recipe for success
Education about healthy food choices became simple and approachable with the production of 74 food preparation videos featuring healthy recipes with readily available ingredients. We produced the short videos in-house with translations in both English and Spanish for the website. The site averages 850 video views each month. Our team created a printed foldout to promote the website and to feature English and Spanish language recipe cards from some of the most popular recipes based on page visits.
Scott Bird
Charley Sexton
John McCulley
Katrina Roberts
Maria Cornelius
Additional Work
