Case Study: UT Extension, University of Tennessee, Knoxville, TN


Promote

Healthy

Behaviors


Promote

Healthy

Behaviors

Image

The Challenge

INFLUENCING TARGET AUDIENCES
UT Extension wanted to positively influence healthy behaviors of resource-limited Tennessee families. We first had to understand the issues and audiences, then identify the best platforms to deliver with optimum impact.

The opportunity

Promoting healthy behaviors

Through focus groups, we gained understanding of how families approached healthy eating, food shopping and active lifestyles. With campaign development and implementation, videos and web design, we helped the client streamline educational resources and produce impactful campaigns.

Services Provided

Research | Marketing | Video | Website

Research
Marketing
Video
Website

0
focus groups
0
food preparation videos
0
billboards

Food for thought

We set up focus groups across Tennessee with attendees who cared for school-aged children. The insight about healthy eating, food shopping, active lifestyles and communications preferences allowed us to develop a campaign to educate and influence around these themes. Through posters, billboards, social media and online banners, the campaign launched statewide in three phases.





Simplify web resources

UT Extension offered excellent resources, but the information was buried deep in a website that could not easily be accessed. We created a consumer-facing website and transformed what had been a site of PDF files and academic content into simple, informative, mobile-friendly web pages. The design has clear points of entry focusing on learning, shopping for and preparing food, and the site averages 2,900 visits each month.

Visit website

Simplify web resources

UT Extension offered excellent resources, but the information was buried deep in a website that could not easily be accessed. We created a consumer-facing website and transformed what had been a site of PDF files and academic content into simple, informative, mobile-friendly web pages. The design has clear points of entry focusing on learning, shopping for and preparing food, and the site averages 2,900 visits each month.

Visit website

Recipe for success

Education about healthy food choices became simple and approachable with the production of 74 food preparation videos featuring healthy recipes with readily available ingredients. We produced the short videos in-house with translations in both English and Spanish for the website. The site averages 850 video views each month. Our team created a printed foldout to promote the website and to feature English and Spanish language recipe cards from some of the most popular recipes based on page visits.

Project
Team

Project
Team


Scott Bird


Charley Sexton


John McCulley


Katrina Roberts



Maria Cornelius


Additional Work