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Case Study: UT Extension, University of Tennessee, Knoxville, TN

The Challenge
The opportunity
Promoting healthy behaviors
Services Provided
Food for thought
We set up focus groups across Tennessee with attendees who cared for school-aged children. The insight about healthy eating, food shopping, active lifestyles and communications preferences allowed us to develop a campaign to educate and influence around these themes. Through posters, billboards, social media and online banners, the campaign launched statewide in three phases.
Recipe for success
Education about healthy food choices became simple and approachable with the production of 74 food preparation videos featuring healthy recipes with readily available ingredients. We produced the short videos in-house with translations in both English and Spanish for the website. The site averages 850 video views each month. Our team created a printed foldout to promote the website and to feature English and Spanish language recipe cards from some of the most popular recipes based on page visits.
Scott Bird
Charley Sexton
John McCulley
Katrina Roberts
Maria Cornelius