We're hiring experienced account executives.
‘BARK FOR YOUR PARK’ FINALIST VIDEOS SHOW THE WORLD WHY THESE U.S. CITIES DESERVE A DOG PARK
FOR IMMEDIATE RELEASE
June 28, 2013
The 15 nationwide finalist cities in the PetSafe “Bark for Your Park” contest want the world to know why they deserve to win a dog park – and if you agree with them, they want your votes!
The 15 finalist cities each have submitted a 30-second video designed to show city supporters and pet-passionate people across the U.S. why their towns should win funding for a local off-leash dog park. PetSafe has posted the videos on YouTube at http://www.youtube.com/petsafebrand, and the videos also can be accessed through the PetSafe Facebook page.
Each city that receives at least 1,000 YouTube views for its video will earn a bonus 1,000 votes as it competes to win a share of $200,000 in funding to build a PetSafe dog park.
“A video is a compelling way for these cities to show their enthusiasm for a dog park and their commitment to being more pet-friendly, especially when the videos feature some adorable furry friends,” said Randy Boyd, president and CEO of Radio Systems Corporation, maker of the PetSafe brand. “Check out their videos, and even if you don’t live in that town, take a few moments to vote for your favorite finalist and help make a city’s dog park dreams a reality. You may also get some great ideas for promoting dog-friendly initiatives and rallying support for a dog park in your hometown.”
City supporters can vote twice daily – once on www.petsafe.net and once on Facebook – to “bark” for their park. Voting ends on July 26.
Local TV stations are encouraged to support the city’s efforts by airing the video as a public service announcement, and all local media and community businesses can share the video on their websites and social media pages to increase viewership and encourage votes. To coordinate a PSA placement, media representatives can contact Lauren Christ at 865-544-0088 or [email protected].
The 15 “Bark for Your Park” finalist cities, which are divided into three groups based on relative population size, are:
Mountain House, Calif.
Silver Cliff, Colo.
Mason City, Iowa
West Columbia, S.C.
Corpus Christi, Texas
East Hartford, Conn.
New Braunfels, Texas
The leaderboard is updated in real time and is available at www.petsafe.net. The finalist city with the most votes will be named the “top dog” and win a $100,000 PetSafe dog park. The city with the highest percentage of votes to its population will receive the “Bark from Your Heart” award and earn $25,000 toward building a local dog park. This year, the top vote-earners in each size category of small, medium and large will also each receive $25,000 toward building a PetSafe dog park.
“Bark for Your Park” contest winners will be announced on July 31. Stay tuned for more details about live streaming of this year’s winner announcement on www.petsafe.net.
Headquartered in Knoxville, Tennessee, PetSafe leads the industry in the development of innovative pet behavior, containment, lifestyle product solutions and services. Visit: www.petsafe.net.