FOR IMMEDIATE RELEASE
May 28, 2008

U.S. CELLULAR IMPROVES COVERAGE FOR NEW HARDIN VALLEY ACADEMY
$500,000 Investment Increases Network Coverage and Calling Capacity around New School

In preparation for the opening of Knox County’s newest public high school in August, U.S. Cellular recently completed construction of an additional cell site in Hardin Valley.

With the new site, U.S. Cellular customers in and around the new Hardin Valley Academy on Hardin Valley Road in west Knox County will experience increased coverage and capacity. The benefits will also extend to numerous residential neighborhoods near the school. The new site complements the statewide network of more than 200 U.S. Cellular towers.

“Schools are the heartbeat of the communities we serve,” said Jack Brundige, director of sales for U.S. Cellular in Tennessee. “Customers, especially teenagers, rely on their cell phones now more than ever, not only for calls but also for accessing the Internet and sending or receiving text messages or e-mails. This tower allows us to provide the best service possible in and around the new Hardin Valley Academy.”

Brundige said U.S. Cellular has a team of engineers who continually test areas across the state for network quality, listen to customer feedback, review network data and get input from company sales and marketing representatives to determine locations for new cell sites.

“We felt this new Hardin Valley site was a priority because of the increased call volume the new school will generate,” added Brundige. “We believe our customers will be pleased with the signal strength and call quality not only around the school, but within the building itself.”

Hardin Valley Academy is scheduled to open in August, 2008, with more than 1,000 students expected to enroll for the first year.

U.S. Cellular is the nation’s sixth-largest wireless service carrier, providing wireless service to six million customers in 26 states. The Chicago-based company employs 8,700 associates and operates on a customer satisfaction strategy, meeting customer needs by providing a comprehensive range of wireless products and services, superior customer support and a high-quality national network.

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