We tell your story

Public Relations • Marketing • Web • Creative

We tell your story

Public Relations • Marketing • Web • Creative

We stake our reputation on
what we do for yours.

“In any practice, patient experience extends beyond the exam room. We have used Moxley Carmichael to ensure that our current and potential patients have a great experience with GIA starting first with our website, blog and social media. From relaunching the website to bringing our GIA 180 weight loss division to market, Moxley Carmichael has been our trusted strategic partner for public relations, marketing, advertising and digital media.”

Dr. Bergein “Gene” Overholt,
Gastrointestinal Associates
managing partner

“Moxley Carmichael is a fantastic public relations and marketing partner for both of our businesses. Whether we are selling beer through Cherokee Distributing Company or clothing from Est8te, their team is creative, responsive and visionary. Each member of the Moxley Carmichael family treats our business as if it’s their business. And they are so much fun!”

Mary Ellen Brewington,
Cherokee Distributing Company
vice president creative marketing

“Johnson Architecture immediately became better-positioned in all of our endeavors when we began our relationship with Moxley Carmichael – from being featured in the media to creating presentation materials that helped us win a contract for a multimillion dollar project. Thank you for helping us ‘turn a corner’ with our efforts and outreach. We cherish our relationship and can readily see the fruits of all your labors. You have given us the ability to stretch ourselves and grow in ways that we never imagined.”

Daryl Johnson, AIA
Johnson Architecture

“Moxley Carmichael has been a very important partner of Home Federal Bank for several years. Their very professional and creative approach to marketing and public relations has been instrumental in elevating the bank's brand in our market area. Understanding the culture of the customer and finding unique and creative ways to develop a public relations plan that fits, and even optimizes, that culture is one of Moxley Carmichael's many areas of expertise. I recommend this firm without reservation.”

Dale A. Keasling
Home Federal Bank of Tennessee
chairman and CEO

“When we decided to build and market THE TENNESSEAN, our personal luxury hotel and residences in downtown Knoxville, we wanted to partner with a communication firm that could handle all aspects of our marketing needs, beginning with the design of our brochures, website, business cards, and week-to-week advertising. In addition, we needed a company that knew their way around the city, county and East Tennessee to help us get the name of THE TENNESSEAN to our clientele market.

The goal of THE TENNESSEAN is to exceed customer expectations, and that’s what Moxley Carmichael is doing for us.”

Nicholas G. Cazana
THE TENNESSEAN Personal Luxury Hotel & Residences

“We hired Moxley Carmichael to take the official launch of Regas Square from good to great – and they delivered. Their help with event consulting and planning; getting the right people in the room; and securing extensive media coverage helped us leverage our event to the fullest, and our business results have exceeded expectations.

I believe the most successful businesses over-deliver, and Moxley Carmichael has earned its reputation of doing just that.”

Joe Petre
president, Conversion Properties Inc.
developer, Regas Square

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The Blue Streak features what’s happening in Knoxville.
The Winning Streak covers industry tips and trends.
In Any Event is your guide to event planning.

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Our clients are newsmakers. We understand the media and work to ensure
that client stories are heard, read and viewed.

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Our diverse current and recent client base includes
leading businesses on local, regional and national stages.

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We are the best fit to define – or redefine – and develop your brand for three reasons: expertise, insight and creativity.

We focus on long-term objectives and goals to develop an identity that will grow with your company or organization. Our multiphase approach develops brands that are distinct, authentic and memorable – so they become recognizable and synonymous with excellence.

Community Relations

A company that invests in its community will be supported by that community.

Corporate social responsibility and philanthropy are essential for relevance, respect and community connection. We develop and execute strategies to increase your visibility in the community, build key business relationships and engender goodwill with clients and customers.

We do so by:

  • Ourselves investing in East Tennessee by serving on nonprofit boards, attending events and volunteering with organizations
  • Selecting causes and events that resonate with your corporate culture and audiences
  • Creating plans for individual leaders to increase involvement; identify civic opportunities, board appointments and event attendance; and connect with the right people.
Crisis Communications

We strive to achieve the best possible outcome when adversity strikes.

The work begins well before a crisis situation emerges. We identify potential issues that could affect your reputation negatively and proactively prepare before you even know the problem existed.

In a crisis, you want us in your corner. We provide counsel for a quick and effective response and then create and execute detailed plans to resolve the matter. Clients count on us to be their advocates with the media, community leadership and public.

Moxley Carmichael’s team has handled a multitude of issues, including litigation, consumer report investigations, workplace accidents, leadership transitions, government and regulatory investigations, natural disasters, community protests and workforce reductions.

Government Relations

When government action affects business and support from elected officials is critical, we are the go-to firm to get the job done.

We have a successful track record of working with elected officials at local, regional and national levels on behalf of a variety of clients and issues. We provide accurate and helpful information to government, and we excel at developing and implementing the correct strategy.

We have built government support for new businesses, startups and expansions; created and conducted campaigns to help secure local government contracts; and helped companies maintain community understanding and support through significant community involvement.

Moxley Carmichael is the only local public relations firm that regularly attends meetings of the Knoxville City Council and Knox County Commission.

Graphic Design

Listen, envision and create.

Showcase your business or organization with original and tailored graphic design. Great design makes marketing materials enjoyable to read. Great design explains complicated information. Great design turns leads into customers. We develop print ads, banner ads, brochures, logos, stationery, booklets, annual reports, programs, holiday and greeting cards, event invitations, mailings, push cards, trade show displays and other projects.

Marketing & Advertising

We know how to communicate with customers and what motivates them to act.

Your company has products and services to sell. Marketing and advertising campaigns should not only reach the right audiences, but also convert them into customers. From creative concepts, graphic design and video production to compelling and targeted content, strategic placement and complementary public relations activity, our team knows what works.

Media Relations

We help clients communicate effectively with local, regional and national media.

Our team is made up of former journalists and editors, as well as public relations specialists. We write news releases, stories, pitches and talking points that media outlets can use.

We maintain excellent relationships with local and regional media and have proven experience working with national news outlets and trade press. We pitch stories on behalf of our clients and handle media inquiries and interview requests to match clients with timely – and often high-profile – opportunities.

Media Training

Make sure you make the most out of every interview.

We put your organization in the spotlight – and that means your leaders and subject matter experts are conducting live broadcast interviews, holding press conferences and talking with reporters. We train your company to make the most of that spotlight.

When you talk to media, you also are speaking to customers and stakeholders. You must deliver accurate, effective and concise messages. Moxley Carmichael will prepare you for that opportunity and help build long-term relationships with the media, so that you become a trusted, expert resource.

Public Relations

Businesses and organizations hire Moxley Carmichael to raise visibility.

What is PR? It is a strategic communication process that builds mutually beneficial relationships between organizations and their audiences.

  • We develop strategic and targeted communications plans.
  • We execute strategies, provide counsel and serve as an extension of your team.
  • We help define and share your message.
  • We connect you to key stakeholders and audiences.
  • We use tools that work – from advertising to special events to social media.
  • We promote your organization.

In short, we tell your story.


To be successful in any field, a company must fully investigate its needs and opportunities.

Moxley Carmichael helps clients understand and define the components for success from customer sentiment to competitor differentiators. We specialize in gathering, analyzing and understanding research data to directly inform a client’s next steps.

With insight and baseline knowledge gathered from research, we develop campaigns and solutions that lead to success.

Social Media & Blogging

A communications toolbox must contain social media.

Digital and social media increase visibility and achieve business objectives. Our team stays up-to-date on the latest social media tools, and we’re active on Facebook, Twitter, Instagram, LinkedIn, Snapchat and Pinterest. We also write blog posts regularly for clients, and we have three successful blogs of our own.

Moxley Carmichael CEO Cynthia Moxley was named “Best Local Tweeter” and “Best Local Blogger” in the inaugural Knoxville News Sentinel’s East Tennessee’s Best Readers Poll. She is the author of the popular blog, The Blue Streak.

Social media engages current and potential consumers. We help clients build their presence on social media, organize and distribute content and train internal staff.

Special Events

Any event must be memorable for the right reasons.

Our planning team offers turnkey service and executes a successful, stress-free experience. You share your vision and goals; we deliver creative ideas and proven event management skills. From stunning invitation design to seamless execution, we will have every event detail covered. We handle all events from ribbon-cuttings, groundbreakings and industry conferences to fundraising receptions and annual parties.

Strategic Planning

Strategy is never happenstance.

We are expert strategists. With years of experience preparing and implementing communications plans, launching public relations campaigns and developing creative projects, contests and events, we set our clients on the path to continued and even greater success. And we guide them every step of the way.

Web Development

We create digital experiences that deliver results.

Design matters. It’s a lot more than making things look good. It’s what happens after launch.


From competitive audits and benchmarking to branding and identity planning, we offer strategic services that give you the advantage.


We deliver high-end web and mobile solutions. Whether it’s a simple content management system or a complex custom application, we combine technical capabilities with intuitive design.

We offer:

  • User experience design (UX) for websites and web applications
  • User interface design (UI)
  • Responsive website development
  • Designing for performance
  • User engagement strategy
  • Online brand development
  • Digital product design